The SocialMedia.Market project aims to create a decentralized influencer marketing platform with better conditions for both influencer but also companies. What this entails is an open environment where influencer and companies can contact each other and discuss a deal directly with each other, increasing profits for influencer and decreasing costs for companies, as a third party advertisement agency is no longer needed. Another vision of this project is to allow everyone to be a part of the platform, not only the premium influencers with millions of followers, novice influencer or those who are just beginning to build their online presence, have the opportunity to find an advertisement deal with a company through this platform. By utilizing blockchain technology and smart contracts built on top of it, safe, transparent and fast transactions can be processed leaving both influencer and company without worries. The SocialMediaMarket will give influencers the ability to monetize their creative content, no matter what major social media they are utilizing. Not only is this a way for creators to make more revenue, but they will be now in control of which brands they want to advertise to their community.
Premium analytical data tools, marketing services, and development instruments will be available on the SocialMediaMarket platform through their ERC20 token, SMT. This token will give users with enough SMT in their account access to said services, some of them in exchange for SMT tokens. Besides from that, this token will also act as a medium of exchange on the platform and serve as a donation solution for views/followers that want to reward their favorite influencers or streamers. Users can also earn this token by participating in the decentralized dispute solution system or through agent commissions. Other features such as smart targeting and analytical instruments will give users a greater insight of their advertisements campaigns, allowing them to optimize for the future. The SocialMediaMarket platform comes with a built-in CRM (customer relationship management) for an increased user-experience. Research shows that 92% of consumers are more likely to trust an advertisement through influencers, resulting in much higher cost-effectiveness when utilizing influencer-advertisement campaigns instead of the regular banner or pre-rolls ads. Another reason that advertisements through influencers are more cost-effective is that companies are able to directly advertise to the desired audience.
As social media has been taking over the world ever since it was invented, social media stars have become ever more famous. Research shows that young people and children recognize social media stars far more often than mainstream celebrities. Therefore, a vast advertisement industry lies in the influencer market. Today the worldwide digital marketing budget is 77.3 billion dollars and is expected to grow consistently. The influencer market specifically is expected to reach 5-10 billion dollars by 2020, which is always an essential factor for any project, a vast and growing demand. Social media with its 3.03 billion users worldwide today, is far from expected to disappear in the foreseeable future, especially with more people worldwide gaining access to the internet every day. Traditionally when brands need to create an advertisement campaign with an influencer, many hassles are in the way running the costs up for companies. Some of these issues include fraudulent accounts, price uncertainty, and partnership issues. The SocialMediaMarket platform aims to fix all of these issues, allowing for partnerships between brands and influencers to be created seamlessly.
To fund their project, SocialMediaMarket is raising funds through an initial coin offering (ICO), selling their ERC20 token SMT. This token is as earlier mentioned going to be a center point of their main product, the SocialMediaMarket platform. Not only will it act as a medium of exchange, but it will also give individuals with a lot of tokens access to an array of services and premiums.
The sale started the 9th of February
The Sale ends the 16th of March
3000 SMT = 1 ETH (Token Sale: Phase #1)
2500 SMT = 1 ETH (Token Sale: Phase #2)
Minimum transaction amount for the main sale is 0.1 ETH
Bonuses for the token sale are as follows
- A maximum 58.000.000 SMT will be available for purchase during the token sale
- Soft cap is 1.600 ETH (5.000.000 SMT)
- Hard cap is 16.000 ETH (58.000.000 SMT)
All unsold tokens will be burned/destroyed
The concept of SocialMediaMarket was created back in Q2 of 2017, but before then team members were already working in the digital marketing & influencer marketing industry. They already have plans for what they need to accomplish by 2020 and when each new milestone is expected to be reached. The beta version of the SocialMediaMarket platform has already been released, you can try it here, the official worldwide release of the final product is expected by Q1-Q2 of 2019.
The SocialMediaMarket team already consists of 31 people with experience in founding successful companies, software development, digital market, business management, blockchain & much more. Even though they already have an impressive team both in terms of size and experience, they plan on increasing the number of people working for the company to 70 in the upcoming 4 months. Here are just some of the people of the SocialMediaMarket team.
If you wish to learn more about each member and see their entire team and their advisors, you can visit their website: https://socialmedia.market/ or read their whitepaper: https://socialmedia.market/assets/pdf/SMM_White-Paper_eng.pdf
A video going over the vision of the SocialMediaMarket project and their platform has been prepared by the team.
Their YouTube channel also has a bunch of other content related to the project such as Q&As and interviews.
To raise awareness about the SocialMediaMarket project and their ICO, the team is running a bounty campaign where participants can earn the SMT tokens by completing various tasks. If you wish to learn more about this, you can check out the bounty thread here: https://bitcointalk.org/index.php?topic=2321059.0
If you find this project interesting and want to learn more about it or their token sale, you can visit the following links below. To keep up with future updates from the project, you should follow their social media accounts below.
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